Mock Up: Digipaks 3

Front Cover:

I have decided to use the theme of polaroids on front cover as I felt that this would reflect the album's name; as polaroids often connote ideas of time and age. I decided to include sixteen polaroids on my front cover, as that is the amount of songs on album. Furthermore, I decided to include the track name on each polaroid so that the track-list become memorable to my target audience. I have used the font, 'From Where We Are' as it was a handwriting style font and polaroids often include handwritten text. Furthermore, I liked how the font was bold as this allowed it to dominate the page, making it stand out more to my target audience. I have decided to use a purple background on my front cover as purple is viewed as bright colour; this can display how I have followed basic pop conventions of using bright colours. I also decided include a light shade of purple as this can often connote femininity and this can suggest how the album has songs which are relatable to females.

Booklet Cover:

On my booklet I have decided to use a purple border which contains lyrics from my chosen song, Shake It Off. I decided to include these lyrics as they were well know and because they can reflect how the album contains dance tracks. Within the centre of the border I had planned to use an image of my main actor, from my video, dancing as this can further reflect the lyric's meaning. Furthermore, I wanted to use an image of my main actor smiling as this can connote a positive message to my target audience, suggesting how she is happy about songs on the album. I have used the font 'From Where We Are' as it was bold and dominated the page.

Spine:

On my spine I decided to include music notes between the text. I decided to use music notes as they were are often viewed as a symbol for music and I felt that these would make my spine look more interesting. I have used the font 'From Where We Are' for the album and artist's name on my spine. I did this as I have used it throughout other panels, so this can display how I have used a constant house style throughout my digipaks. Furthermore, I liked how the font stood out against the purple background. I decided to place the font in white as I found that the colour white complimented better with the purple.

CD:

I chose to use the colour purple on my CD so that I could further display how I used a constant colour scheme throughout my digipaks. While, I decided to use the font 'From Where We Are' for the album's name as I have used this font within other panels of my digipaks. On my CD I decided to include music notes behind the album's name, as music notes are often a symbol for music. Furthermore, I felt that this would make my CD look more interesting, however, I do feel that this can make my CD look less professional.

Back Cover:

On my back cover I have planned to use an image of a female smiling while holding a sign. I decided to place the track list on the sign. I decide to use a sign as they are often well-know for broadcasting important information. I think the image is effective as the female is smiling and this can suggest how she is happy about the album. Or it can suggest how the album has a positive tone throughout it. Under the image, I have decided to place the bar code and copyright information, as they are often place at the bottom of back covers. I have also included the company's logo on my back cover to display the support that the artist has. For the track list I decided to use the font 'From Where We Are' as I liked how it was presented clearly and was bold on the page, due the font's thickness.

Overall, on this mock I have decided to use a colour scheme of purple, white and black. I decided to use the colours black and white as they can often connote sophistication, which is something that my final digipaks will aim to be. While, I decided to use the colour purple as it is a bright colour and this can display how I have followed pop conventions of using a bright colour scheme. Additionally, I decided to use a light shade of purple and this can often connote femininity. I thought that this would be effective and appeal to my target audience as a major of it are females. Furthermore, this can suggest how the album has songs which are more relatable towards females. On my digipaks I have used the font 'From Where We Are' as it was a handwriting style font and I felt that this could reflect how the artist has included her input on the magazine. Furthermore, as the font was bold this has allowed it to dominate the page, making my font appear more readable to my target audience.