Target Audience Description

Questionnaire Results

From looking at the results from my questionnaire I had fourteen responses back. A majority of females answered my questions rather than males. Although, I did expected this as my chosen artist, Taylor Swift, does appeals to females more than males. Furthermore, due to this I think that having more female opinions rather than males will be more beneficial as they are more common members in my target audience.

The age category of 19 to 25 were the highest age group that answered my questionnaire while the second highest group was the category 13 to 18 years old, These are both good age groups to review as they are both members of my target audience, therefore this can display how their answers will be relevant to my questionnaire as it further give me a better understanding of what my target audience thinks. While a few people answered my questionnaire from the age group 26 to 32. Although they aren't members of my target audience there answers will still be beneficial to me as I will be able to see from their opinions and this will give further ideas towards the planning for my video.

My next question was a multiple choice question that asked my target audience what types of music videos they enjoy watching. The choices I gave them were narrative music videos, animated music videos, abstract music videos and live action music videos. The highest choice was narrative music videos while abstract music videos being the lowest. These results are helpful and relevant to my work as my intentions are to make a narrative music video.

I then decided to ask my target audience why would watch these music videos. The comments I had back were quite mixed results. Some people said they enjoyed watching music video as they like to see the lyrics come to live. Others said they enjoyed watching music videos as they liked seeing the artist's intentions for that song. While other said that would watch these music videos as they were entertaining and fun to watch.

Then I asked them what two genres they liked to listen to the most. The most popular choice was pop. This was beneficial to me as this my chosen genre was pop. This was also helpful to me as it meant that people who were taking my survey, fitted within my target audience. However, I thought that this would be expected as pop is a well known genre. I found that the least popular answer was classical.

My sixth question was if my target audience watched music videos for that genre to give me a better idea of the size of my target audience. For my answer there was a spilt between the answer sometimes and yes which can show me that it is more likely for people to watch music videos.

Linking back to my last question I decided to ask them why they would or wouldn't watch music videos for that genre. One of the most common answers that I got was that people would watch music videos to support the artist; this can showcase how important the artist is to members of the target audiences.

I then decided to ask my target audience how important to they find the use of props and outfits to be within a music video. I found their answers to be beneficial to me as I plan to use many props and outfits throughout my video. The best answer which I had from this was that they had some important but were relevant for the storyline within the music video.

For my next question I decided to ask my target audience where they think a good location for a pop music would be out of a various selection. I gave them options to choose from such as pavements, school/work locations, beach, forests and theme parks. The most popular answer that I received from my target audience was the option of the beach. The second popular option was a work/school environment. As I think using a location of a work or school environment would be more relevant to my current storyboard and would be an easier location to access and film.

For my final question I decided to ask if my target audience had any ideas or suggestions that I could include in my video. Most people skipped answering this, however, I did expect that as I had only briefly mentioned what my video plan was. Some of the comments that I had for question I have found beneficial and helpful.

Questionnaires

I decided to create a survey asking members of my target audience about ideas for my music video. I decided to include basic questions such as gender and age so that I could have a better idea of what age group my target audience would be and also if there would be a majority of which gender my video could appeal to. While I asked other questions such as what types of music videos they enjoyed and why they enjoyed them. As well, I decided to include other questions including what genre of music they enjoyed the most and why they watched music videos. These questions will be beneficial to my work as they will give a better understanding of why music videos are important and target audience's own opinion on them. Furthermore, I decided to create a question regarding mise-en-scene and how important my target audience thinks the use of clothes and props are; as in my video, I do plan to use several costume changes and props throughout to display a narrative element. I also included a questions about my target audience's opinion on where they think I should shoot my video. Finally, I end my questionnaire with a question asking if my target audience had any ideas or suggestions for my music video. This allows my target audience to have an influence towards the making of my music video. Furthermore, my target audiences' comments will help me to create a music video that will appeal to them. As their comments will give me an idea of what my target audience's thoughts are and what I should include within my video.

I decided to create my survey on a website called SurveryMonkey rather than just printing off sheets and asking people to fill them in. As I found that by making my survey online that my target audience would be wider and this can make my answers more accurate as I was able to ask a wider range of people rather than just peers. I asked people to fill out my survey by sending out emails and posting messages on social networks like Facebook and Tumblr, as I believe that members of my target audience would often use these sites.

Research Into The Industry

Mise-en-scene:

Equipment List:

Throughout my music video I will use the following equipment:

• Camera - which I will use to shoot my video
• Tripod - which will be used to ensure that my footage is still
• Software - the software which I am planning to use to edit my footage is Sony Vegas Pro 10
• Computer - which I will use to edit on
• Phone/other camera - which I will use as back up camera incase my main camera dies or if the footage is filmed fuzzy
• Music Speakers - which I could plan whilst I am fillming, this could give me a better idea about the timing of the beats and lyrics in my song
• An mp3 of Shake It Off - which I will use as the track for my footage

Prop List:

For my music video I have decided to use various prop which can further add realism and importance through various scenes throughout my music video.

Prop list:

• A pack of cards - which I will then use for the 3rd date scene
• Menus - which will be used for the 1st date scene and the cafe scene
• A bowl of popcorn - which will be used for the second date scene
• Vases with flowers - which I will include for the cafe scene and 1st date scene
• Glasses - which will be used for the first date
• Cups + plates - which I will use for the cafe scene, I could possible include food on the plates to make it look more realistic
• Tables set up - which I will use throughout the 1st date and the cafe scene

Mise-en-scene: Outfits:

This is a collage of outfits which I have planned to use within my video. I have decided to allow my main actor to dress in outfits that she personally feels comfortable in, as one of the song's meaning is being comfortable with yourself. She has also worn t-shirts which display the main singer and this display the support that the main artist has.

Music Poster Analysis:

Storyboards:

I have created storyboards for essential parts within my chosen song. This will help me to plan what footage I will need and what type of shots I could use whilst I am filming. I only made storyboards for certain lines within my chosen song rather than a storyboards for every line as I wanted to allow myself a rough idea however I wanted to also allow myself freedom whilst I am filming to decide certain aspects and shots depending whilst I am filming by video.

Location Photos:

This is a collage of different location which I plan to film parts of my video in. I have decided to film different locations such as offices and cafes, to showcase different events that happen within my video's storyline.I do think that these places will be suitable for me to film in and will be effective in creating the narrative in my video.

Planning: Locations:

Crew List:

Throughout my music video I will use the following actors:

• Jess Chell - who will play the protagonist of my music video
• Maddie Ecclestone
• Deborah James
• Matt Keeling
• Francesca James
• Tom Jones
• Emma Machine
• Aimee Carter

I also will include four older people to play the workers throughout the office scene and I might have to include some more people to play some minor parts.

Music Video Anyalsis:

Music Video Anyalsis: