Digipaks: Mock Up 2

Front Cover:

On my front cover I decided to use an image of dancer as this can instantly portray how the album is upbeat and does contain dance tracks. I decided to include music notes around the main image as music notes are a symbol of music. Furthermore, I felt that they would make my front cover look less dull and add a tone of fun to it.

Inside Cover:

On my booklet I have decided to use images of my footage. As I had planned to include spilt-screen technique in my video for the lyric 'I go on too many dates' I decided to design a similar layout for my booklet. I have decided to use this lyric on my booklet as it well known lyric from the song. Furthermore, I think by using different images of my main actor on different dates, this can further emphaise the lyric's point. I used the font 'Thin Font' for the text on my booklet as it was a san-serif font; and modern fonts often appeal to younger generations so this will appeal to my target audience.

Spine:

I have kept my spine very simple by only including the name of the artist and the album. I used the font 'Thin Font' for my text as it a san-serif fonts; and san-serif fonts are often portrayed as modern. This would appeal to my target audience as the lettering of the text is spread out clearly, making it easy for my target audience to read.

CD:

On my CD I decided to use lyrics from my chosen song, Shake It Off, to first showcase the song's importance. I also I decided to include these lyrics as the song as it was well-know and the main single from the album. I have decided to use the colour purple on my CD as it is a bright colour and it can display how I have followed common pop conventions of using bright colours.

Back Cover:

On my back cover I have used a spaced out layout and think this has been effective as it makes my digipaks look more professional. I have placed the track list within the centre of my back cover so that it is a the first thing that my target audience will see. Furthermore, I did this to follow basic back cover conventions of digipaks. I have used the front 'From Where We Are' as it was quite bold. I found this to be quite effective as it dominating on the page. On the left hand side I have decided to include of the artist. I decided to include a medium long shot where the artist is looking directly at the camera, this can suggest how she confident. While on the right hand side, I decided to place the bar code, company label and copyright information as they are basic conventions that are included in digipaks. 

Overall, on this mock up I plan to use a colour scheme purple, white and black. I think that this colour scheme has worked effectively as all the colours complimented each other. I decided to use the colour purple as it was a bright and vibrance colour. This is effective as it can display how I have followed pop conventions of using bright schemes in my mock up. I also decided to use the colour purple as it connote femininity and felt this would be effective as my major of my target audience are females. Furthermore, this could imply how the album contains songs that are more relatable to females. While I decided to use the colours white and black as the often connote sophistication, which is something that my artist is viewed as. I have used the two  fonts 'Thin Font' and 'From Where We Are' throughout my digipaks. I decided to use the font 'Thin Font' as it was a san-serif font and I felt this would appeal to my target audience as it was a modern style font. While I used the font, 'From Where We Are' as it was bold and easily stood out against the page.