Digipaks: Mock Up 1

Front Cover:

I decided to create the layout of my front cover in the style of polaroid as I felt that polaroids would effectively reflect the album's name; as polaroids can often connote ideas of time and age. For my main image, I planned to use a photo of my main actor, from my video, dropping poliards with a nervous smile on her face. I decided this as this can infer how she is clumsy yet she is still being positive, which is something that she been throughout my music video. I have used the font 'From Where We Are' for the artist's initials and the album's name. As it is a handwritten styled font and I thought this would further link into the theme of poliards.

Booklet Cover:

For my booklet I decided to include a similar layout to my front cover. However, this time I decided to include the lyric's 'She's like 'Oh My God' as are well known lyrics from the song. I decided to write this lyric in the font, 'From Where We Are' as it bold - making it look eye-catching on the white border. Furthermore, as it was a handwriting style font this could display how the artist has included her own input on the booklet. I have planned to use one main image of my main actor looking shocked. I decided this as I felt that this would be an effective visual representation of the lyric.

Spine:

I decided to use a simple layout on the spine of my digipak by only including the artist and the album's name. I decided to this so that my spine wasn't over cramped. However, I do think this spine looks slightly dull. I decided to use the font, 'From Where We Are' as it was bold against the white border, which I have used on the spine.

CD:

For my CD I tried to continue using the theme of polaroids by doing a collage of different polaroids to one word lyrics from my chosen song, Shake It Off. I decided to include lyrics from that song as it was the main single off the album and to showcase the song's importance. I decided to use the font, 'From Where We Are' as it was thick and bold on the page. However, I dislike this mock up as I think it looks too cramped and messy.

Back Cover:

I decided to place the company logo, copyright information and the bar code at the bottom of the back cover. I did this because it would then allow to me have more space for the tracklist and the image which I planned to use. I decided to place the track list towards the left hand so that everything was spaced out. I have used the font, 'Thin Font' for the track list as modern style font and this will appeal to my target audience as they come from a younger generation. Furthemore, I liked how the font was presented clearly on the page. While on the right hand side, I have placed polaroids where I could include images from my footage.

Overall I have used a colour scheme of cream, white and black. I think this colour scheme has worked well as all the colour compliment each other well. I decided to use these colours as I felt these reflected the album's name effectively. I have used the colours white and black as they often suggest sophistication, which is something that my main artist is viewed as. While I decided to use the colour the cream as it can suggest connote theme of relaxing and being calming; this can suggest how the album includes some calming or relaxing songs. I have used two constant font throughout this mock up, 'From Where We Are' and 'Thin Font'. I decided to use the font 'From Where We Are' as it was thick and bold on the page, making my text easier to read. Furthermore, as it was handwritten style font this could further reflect the theme of polaroids which I have used in this mock up. While, I have used the font 'Thin Font' as it was modern san-serif font; modern fonts will appeal to my target audience as they are clearly presented on the page and easy to read.