Full Version of My Video

This is a copy of my video to the length of the whole song. I found that my video plays best on a smaller player, as I had to change the size of my video on the YouTube editor so that my video fitted to its player size. However, by doing this it has caused the quality of my video to be reduced.


 

Changes to Digipaks

After looking at the feedback for my digipaks, I decided to make some changes to my product that would be beneficial in further making my product look more professional and link into the genre of pop. 

I first decided to make changes to my back cover, as I decided to move the track so it was the centre of the page. I did this as it would display how I have followed layout conventions of most digipaks.

While on my booklet, I decided to remove the black background, which was behind my main image. Then decided to change the width and shape of the white rectangle that my main image was on in an attempt to make to look like a polaroid. I decided to do this as it would link back to my front cover and display how I have used a theme of polaroid in my products. Furthermore, I felt that the use of polaroids would reflect the album’s title effectively. I decided to place the polaroid in the centre of the page, so that it would grab the audience’s attention. I then decided to place the lyrics of ‘my ex man brought his new girlfriend’ around the outside of the polaroid. 

I also decided to make changes to my CD. I decided to remove the music notes from my CD as I felt that they were unprofessional and made my product look messy. Instead I have decided to leave my CD a block colour of purple as I liked how it stood against the image that I had used for my CD case. Furthermore, as purple is a bright colour I thought this would reflect the genre pop; pop products often use bright colours to attract their audience and to add an element of fun and positivity.

Changes to Final Poster:

After looking at my target audiences' feedback for my final poster, I decided to make changes that would improve the quality of my poster and so that it displayed the conventions of the genre pop better than my previous poster. Some of the feedback that my target audience gave me was that they felt that my previous poster had too much information displayed on it. They thought that this caused my poster too look too bottom heavy and they were distracted by the information and missed out on the key points. I decided to make these changes by first removing the text so that it only displayed the key information that I wanted my target audience to be informed about, like when the album was going to be released, By cutting down the text, I was able to place my other text in a bigger font, and this made it easier for my target audience too read. However, I decided to keep the website address to my chosen artist's website, as this allowed my target audience to be able to find out further information about the album release for themselves. I then decided to remove the font 'Bold Ariel Black' and instead use more of the 'Thin Font' that I had used within the kickers on the left hand side of my poster, this then allowed my poster to display a constant house style. Furthermore, as Thin Font is a san-serif and modern font, this would appeal to my target audience more as it is presented clearly within my poster. I next decided to remove the kickers from the left hand side of my poster, as my target audience felt that they were taking up too much room on my poster and took away from my main focus point of my poster. After doing this, I moved my image into the centre of my poster, so that it was in-direct eye-contact with my target audience and would be the first thing that they viewed when looking at my poster. After this I decided to move the tag-line of my poster 'party like its 1989' under the main singer's name as I felt this was effective in being presented more clearly rather than its previous placement. I decided to remove the second border on my poster, as although it did help highlight some of the information, my target audience felt that it wasn't beneficial to my poster and instead took up too much room. I also decided to make the stars from my review red with a black outline so that they were bold and clear on the page. Furthermore, I decided use red fonts for the artist name and lead single so that they were more highlighted than the rest of the text on my poster.

Rough Footage: 'Make the moves up as I go'

I found whilst I was editing this part of my video that I did have some issues; as my footage which I had filmed ranged from different sizes. This had happened as I had to record my footage on different decieves such as cameras and a mobile phone, as the current camera that I was orignally using died on me that I was using had died on me. As I had to use different cameras - this has caused my footage to come out in different sizes. The effect which this has had on my video is that it has caused my footage to look messy and unprofessional.

 

I decided to digitally crop and change the sizes of my footage by using my editing software. I did this so that all my footage were the same size and to make my video look more professional. I changed my footage to a size of 16:9, as that was the size that my other footage was. I found as I was changing the ratio of my footage that I had to change shot that were originally long shots to medium to close up shots.

 

Rough Footage: 'Hey Hey Hey' part

My intentions were to have fast cuts leading up to the lyrics 'My ex man brought his new girlfriend' - however, I realised that I didn't have enough footage of that location to do this. So instead of re-filming more footage, I decided to use a different location and have the singer lip-sync the 'Hey hey hey ... to this sick beat'. From doing this, I then had the idea to  incorporate both the pieces of footage together for my video.

 

After editing my previous video, I then decided to re-edit parts of my footage where my main actor is at the cafe as black and white. I found this to be effective as it enhance the quality shots from that location. Furthermore, I think that it allows my video to imply more of a reflective look, as well it can contrast with the shots where she is sitting in the cafe lip-syncing - possibly suggesting to the audience that she reflecting on an event of the past.

Stills From Footage So Far:

This is a collage of stills from my music video so far.These stills are mainly from the first minute of my chosen track. I have chosen to upload stills from my footage that showcase the different locations and shots that I have already used within in my video.

Rough Footage: First Few Seconds and lyrics

These are the first few seconds and beginning lyrics of my chosen song that I have edited. However, I feel that in some places the lighting is too dark e.g. when my main actor is outside and lip syncing the words 'got nothing in my brain' - which can cause my shots to lose clarity and quality, causing my video to look less professional. I think that I will digitally edit this to try and improve the quality of this.

   

 Additionally edited my previous footage by slightly increasing contrast and brightness of my video. I think this has worked well as now my shots can clearly show the singer - however, without making my lighting look less realistic and further promote a dark outdoor look to my location.