Development of My Final Poster:

Draft 1:

I first began making my poster by deciding the layout and where my kickers, image and information would go. I decided to create my kickers as geometric shapes such as as rectangles and squares within other geometric shapes; my intentions were to create them to a similar style of polaroids, as that has been a common theme throughout my digipaks- displaying how I have used a constant house style throughout all of my products. Then I drew rectangles for my banners - I decided that I would use two banners of different shades of purple. Additionally, I decided to place a rectangle to mark out where I would place my image.

Draft 2:

After this I began adding information to my poster. I first decided to add information to my kickers, making sure that each kicker advertised something different. I decided to use a sans-serif font for my kickers as it is a modern style font and would appeal to my target audience. I decided to create further advertisement of mentioning a song which is included in the album. Finally, I decided to add the title of my poster as well as mention the release date of the album.

Draft 3:

I next created a tag-line for my poster, "party like it's 1989" as it a convention most commonly used on posters. Next I wrote out the basic information - advertisement such as offers and contesatans that people could win, where the cd is available to buy and a website link - showing people are able to gain more information about the album.

Draft 4:

I next decided to include a review from a well known music magazine, 'Rolling Stones'. I decided to do this as it would show my target audience what other people thought of the album, making them more likely to buy it. Then decided to copy the company label onto the my poster, to showcase the label behind the singer.

Draft 5:

After this I decided to plan the image that I was planning to edit into the polaroid that I had made. I did this so that I would have a better idea of how big my main image would be.

Draft 6: 

Finally I replaced my image with my edited version that I had created. I liked the edited version better as it allowed my target audience to be able to see what my digipaks look like.