Monday, 12 January 2015

Development of Digipaks: Back Cover

Draft 1:


I first decided to place the logo, bar code and a white rectangle down the right side of back cover. I had decided to place these here as I wanted to present the track-list within the center of the page, so that would be the first thing that my target audience saw.

Draft 2:


I then copied the copyright information into the white rectangle. I decided to use the copyright information so that I could add a tone of realism to my back cover. Furthermore, I decided to use the font 'Thin Font' for this text, as it was a modern san-serif font.

Draft 3:


I then placed the track list within the center of my back cover. I had decided to place this here so that I could follow common conventions from existing products. Furthermore, as my track list 
has been placed in a hot-spot then this is the first thing that my target audience will notice. I have decided to use the font 'From Where We Are' for the track list; as it was thick and bold font that stood out against the page. Furthermore, as I have commonly used this font throughout the rest of my product to highlight key information.

Draft 4:


Finally I decided to place my image towards the left hand side of the cover. As my image was too width, this has caused the track list to overlay with my photo. In some ways I think that this has worked well as the track list is showcased clearly. However, in other ways this has made my product look slightly messy and less professional. I decided to use a long shot image of my main actor, so that the target audience could clearly see the outfit which she was wearing, which is similar to her outfit within my video.

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