Digipaks: So Far

Front Cover:

On my front cover I have decided to use the theme of polaroids as I felt that they were effective in reflecting the album's name; as polaroids often represent the ideas of time and age. I decided to use a colour scheme of white, cream and black on my front cover as I felt that these colours reflected the album's name. Furthermore, I like how the colours complimented each other. I decided to use the colour cream as it connotes the ideas of being relaxing and calming, and this could suggest how the album contains songs that are relaxing to my target audience. I decided to the use the colours white and black as they both connote sophistication, which is something that my products and artist aim to be. I decided to use the font 'From Where We Are' for the artist's name and the name of the album. I decided to use this font as it was a handwriting style font. As I felt that by using a handwriting font this would further reflect the theme of polaroids that I planned to use. Furthermore, it is effective as it can suggest a personal tone to album, showcasing how the artist has placed a personal touch on the album. I decided to use a medium close up image of my main actor. I wanted to use a medium close up so that the outfit which my main actor was wearing was displayed. The outfit which my main actor is wearing is a t-shirt of my chosen artist. This can instantly portray the importance of the artist and the support that the artist has. I decided to include a photo of my main actor flickering her hair because I wanted to showcase the singer dancing but I didn't want to use a blurry photo. Similarly, I have used an edited version of this image on my front cover instead of the original photo; as the original image was lost due to the photo's dark exposure.

Booklet Cover:

On my booklet I decided to use a similar theme of polaroid, which I have included on my front cover. My booklet uses a similar layout to my front cover, however, as my main image wasn't wide enough to fit into the black rectangle; I decided to keep the black rectangle as a border for my main image. Furthermore, I also decided to rotate this image so that it was slightly diagonally as I felt it would cause the image to further stand out against the black border. Although, I do think that this does my booklet look less professional. The image that I have chosen to use is a medium close of up of my main actor looking shocked. I decided to use this image as it was a visual representation of the lyrics, 'She's like 'Oh My God'. Similarly, I decided to use this image as I like the location that the image was taken in. I liked the location as it was bright and eye-catching and felt that it would catch my target audience's attention. I decided to use lyrics on my booklet so that I could showcase my chosen song's importance. I decided to use the lyrics 'My ex-man', 'brought his new girlfriend' and 'She's like 'Oh My God', as they were well known lyrics from my chosen song. I decided to use the font 'From Where We Are' as it was a handwriting style font and polariods often include text that are handwritten.

Spine:

On my spine I decided to include white rectangles as a border for text that I had decided to place. I decided to only include the artist and the album's name on the spine, as it is a common convention of spines to only include brief detail. I decided to use the font 'From Where You Are' as I have used this font throughout my digipaks, displaying how I have used a constant house style. Furthermore, I chosen to use this font as I like how bold the text become against the white background. I also decided to include music notes between each word, as I felt that would make my spine look less dull. Similarly, I decided to use music notes on my spine as I had used already used them on my CD. 

CD:

My intention for my CD were to make a panel that would contrast with the rest of my digipaks. I decided to use the colour purple for the main colour of my CD as it was a bright colour. I did this because pop products are well known for using bright colour schemes to grab their target audience's attention. Additionally, I decided to use the colour purple as it can connote ideas of transformation; and this can suggest the idea of the artist's own transformation into the genre of pop. I decided to use the font, 'From Where We Are', for the album's title as throughout other panels of my digipaks I have often used this font to highlight key information. Furthermore, I felt that it was a good font choice as it was bold and stood out on the CD. I decided to place music notes on my CD, as I didn't want to use a bright block colour. I felt by adding music notes this would make my CD look more interesting. I have used an image for CD case of a sunset. Although, this doesn't link into the rest of my digipak and I decided to use this image to further emphaise how my CD contrasts with the rest of my product. I also decided to use this image as sunsets can often symbol transformation; this can further imply the artist's transformation from country to pop.

Back Cover:

While on my back cover I decided to place the track-list within the center of the page, I did this as it is a common convention that is used on back covers. I have used the font 'From Where You Are' for the track-list as it was a font that I have commonly used throughout each panel of my digipaks to highlight key information. Furthermore, I think that this font style has been effective on my back cover as it stood out against the background and image. I decided use the font 'Thin Font' for the copyright information as it was a modern style font that would be appeal to my target audience as the font was clear on the page. On the left hand side of my back cover, I have included a long shot of my main actor. I decided to use a long shot image so that my target audience would clearly be able to see her outfit, which is similar style to the outfit that she wears in my video. I do like this image as I think that my main actor is portrayed in a similar pose that most models pose in; however, I do think the location of the image is dull. On the right hand side of my back cover I have included a bar code, copyright information and the company's logo. As I couldn't use any found images for my products, I have made my logo for the music label Big Machine, which supports my chosen artist. I have decided to include the company logo on my back cover because it can display the support that my chosen artist has for her album.

Overall throughout my digipaks I have mostly used a constant house style. Throughout my digipaks, I have used two selective fonts, 'From Where We Are' and 'Thin Font'. I mainly used the font 'From Where We Are' as it was a handwriting style font as I felt that this could display a more personal touch onto the album. Furthermore, I felt that this handwriting font further emphaise the theme of polaroids that I used throughout my digipaks. While I used the font 'Thin Font' as it was a san-serif font; as san-serif fonts are modern font style this will appeal to my target audience as the text are presented clearly. On my digipaks I have most used a constant colour scheme on my front cover, spine, booklet and back cover of cream, black and white. I think that these colours have complimented well with each. While on my CD, which contrasts with the rest of my digipak, I have use the colour purple. I included the colour purple as it was a bright colour and this could display how I have include pop conventions of bright colour within my digipak. Throughout my digipak, I have also included a range of different shot style images, such as long shots to medium close ups. A common feature within all of the images are that I have included the main actor from my video. I decided to use images of my main actor in different poses as I felt it would quite repetitive and boring if I had used similar poses throughout my digipaks.