Changes to Final Poster:

After looking at my target audiences' feedback for my final poster, I decided to make changes that would improve the quality of my poster and so that it displayed the conventions of the genre pop better than my previous poster. Some of the feedback that my target audience gave me was that they felt that my previous poster had too much information displayed on it. They thought that this caused my poster too look too bottom heavy and they were distracted by the information and missed out on the key points. I decided to make these changes by first removing the text so that it only displayed the key information that I wanted my target audience to be informed about, like when the album was going to be released, By cutting down the text, I was able to place my other text in a bigger font, and this made it easier for my target audience too read. However, I decided to keep the website address to my chosen artist's website, as this allowed my target audience to be able to find out further information about the album release for themselves. I then decided to remove the font 'Bold Ariel Black' and instead use more of the 'Thin Font' that I had used within the kickers on the left hand side of my poster, this then allowed my poster to display a constant house style. Furthermore, as Thin Font is a san-serif and modern font, this would appeal to my target audience more as it is presented clearly within my poster. I next decided to remove the kickers from the left hand side of my poster, as my target audience felt that they were taking up too much room on my poster and took away from my main focus point of my poster. After doing this, I moved my image into the centre of my poster, so that it was in-direct eye-contact with my target audience and would be the first thing that they viewed when looking at my poster. After this I decided to move the tag-line of my poster 'party like its 1989' under the main singer's name as I felt this was effective in being presented more clearly rather than its previous placement. I decided to remove the second border on my poster, as although it did help highlight some of the information, my target audience felt that it wasn't beneficial to my poster and instead took up too much room. I also decided to make the stars from my review red with a black outline so that they were bold and clear on the page. Furthermore, I decided use red fonts for the artist name and lead single so that they were more highlighted than the rest of the text on my poster.