Final Digipaks:

Front Cover:

For my front cover I have decided to use the theme of polaroids as I felt that they were effective in reflecting the album's name; as polaroids often represent the ideas of time and age. I have used a medium close up image of my main actor flickering her hair. I wanted to use a medium close up, so that the outfit which my main actor was wearing was displayed. The outfit which my main actor is wearing displays a t-shirt of my chosen artist. This can instantly portray the importance of the artist and how well supported the artist is. I decided to include a photo of my main actor flickering her hair because I wanted to showcase the singer dancing but I didn't want to use a blurry photo. Similarly, I have used an edited version of this image on my front cover instead of the original photo; as the original image was lost due to the photo's dark exposure. For my front cover’s colour scheme I decided to use the colours white, cream and black; as I felt that these colours reflected the album's name. Furthermore, I like how the colours complimented each other. I decided to use the colour cream as it connotes the ideas of being relaxing and calming, and this could suggest how the album contains songs that are relaxing to my target audience. I decided to the use the colours white and black as they both connote sophistication, which is something that my products and artist aim to be. For the artist’s initials and the album’s name I have used the font 'From Where We Are’. I decided to use this font as it was a handwriting style font. As I felt that by using a handwriting font this would further reflect the theme of polaroids that I planned to use. Furthermore, it is effective as it can suggest a personal tone to album, showcasing how the artist has placed a personal touch on the album. 

Booklet:

On my booklet, I decided to place my main image within the centre of the page, so that it would be the first thing that my target audience would be. I decided place my image in a polaroid boarder so that I could display a similar theme of polaroids that I have used throughout my digipaks. The image that I have chosen to use, is a medium close of up of my main actor looking shocked. I decided to use this image as it was a visual representation of the lyrics, 'She's like 'Oh My God'. Similarly, I decided to use this image as I like the location that the image was taken in. I liked the location as it was bright and eye-catching and felt that it would catch my target audience's attention. I decided to use lyrics on my booklet so that I could showcase my chosen song's importance. I decided to use the lyrics 'My ex-man', 'brought his new girlfriend' and 'She's like 'Oh My God', as they were well known lyrics from my chosen song. I decided to use the font 'From Where We Are' as it was a handwriting style font and polariods often include text that are handwritten.

Spine:

I decided to only include the artist and the album's name on the spine, as it is a common convention of spines to only include brief detail. I decided to place this information onto the white border so that the text stood out more on my digipak. I have used the font 'From Where You Are'; as I have already used this font throughout my digipaks and this can display how I have used a constant house style. Furthermore, I chosen to use this font as I like how bold the text become against the white background. I also decided to include music notes between each word, as I felt that would make my spine look less dull. Similarly, I decided to use music notes on my spine as I had used already used them on my CD.

CD:

My intention for my CD were to make a panel that would contrast with the rest of my digipaks. I decided to use the colour purple for the main colour of my CD as it was a bright colour. I did this because pop products are well known for using bright colour schemes to grab their target audience's attention. Additionally, I decided to use the colour purple as it can connote ideas of transformation; and this can suggest the idea of the artist's own transformation into the genre of pop. Furthermore, I have used the colour purple because it can connote femminity and this will appeal to my target audience as majority of them are females. Furthermore, this could suggest how the album has songs which are more relatable to females. I decided to use the font, 'From Where We Are', for the album's title as throughout other panels of my digipaks I have often used this font to highlight key information. Furthermore, I felt that it was a good font choice as it was bold and stood out on the CD. The image for my CD case was of a sunset. Although, this doesn't link into the rest of my digipak and I decided to use this image to further emphaise how my CD contrasts with the rest of my product. I also decided to use this image as sunsets can often symbol transformation; this can further imply the artist's transformation from country to pop.

Back Cover:

While on my back cover I have placed the track-list within the centre of the page, I did this as it is a common convention that is used on back covers. Furthermore, I did this so that my track-list would be placed within a hotspot and would be the first thing that my target audience would see.  For the track list I used the font 'From Where You Are’ as I have commonly used throughout each panel of my digipaks to highlight key information. Furthermore, I think that this font style has been effective on my back cover as it stood out against the background and image. I decided use the font 'Thin Font' for the copyright information as it was a modern style font that would be appeal to my target audience as the font was clear on the page. On the right hand side of my back cover, I have included a bar code, copyright information and the company's logo. As I couldn't use any found images for my products, I have made my logo for the music label Big Machine, which supports my chosen artist. I have decided to include the company logo on my back cover because it can display the support that my chosen artist has for her album. While on the left hand side of my back cover, I have included a long shot of my main actor. I decided to use a long shot image so that my target audience would clearly be able to see her outfit, which is similar style to the outfit that she wears in my video. I do like this image as I think that my main actor is portrayed in a similar pose that most models pose in; however, I do think the location of the image is dull.

Overall:

Overall, throughout my digipaks I have mostly used a constant house style. I have used two selective fonts, 'From Where We Are' and 'Thin Font'. I mainly used the font 'From Where We Are' as it was a handwriting style font as I felt that this could display a more personal touch onto the album. Furthermore, I felt that this handwriting font further emphaise the theme of polaroids that I used throughout my digipaks. While I used the font 'Thin Font' as it was a san-serif font; as san-serif fonts are modern font style this will appeal to my target audience as the text are presented clearly. On my digipaks I have most used a constant colour scheme on my front cover, spine, booklet and back cover of cream, black and white. I decided to use the colour cream as it can connote ideas of calming and relaxing; this can suggest that the album contains songs that are calming and relaxing. While, I decided to use the colours black and white as they often suggest sophistication, which is something that the singer is often viewed as or wanted to be viewed as. I think that these colours have complimented well with each and I feel that they reflect the album’s name effectively. While on my CD, which contrasts with the rest of my digipak, I have use the colour purple. I included the colour purple as it was a bright colour and this could display how I have include pop conventions of bright colour within my digipak. Furthermore, I decided to use the colour purple as it can often connote transformation, which can imply the artist’s own transformation from country to pop. Additionally, it can connote femminity, which can suggest how the album includes songs which are more relatable to females. This can appeal to my target audience as a majority of them are females. Throughout my digipak, I have also included a range of different shot style images, such as long shots to medium close ups. A common feature within all of the images are that I have included the main actor from my video. I decided to use images of my main actor in different poses as I felt it would quite repetitive and boring if I had used similar poses throughout my digipaks.